Communications Toolkit

Congratulations on receiving the 2016 Doctors’ Choice Awards!
The communications materials are provided below to help you share this good news with others.
Doctors’ Choice Awards is pleased to be able to provide you with the following documents to assist you in your communication efforts:
 
Feel free to edit to fit specific needs.
Text needing customization highlighted in yellow.

Thank you Letter to Staff

A sample letter from you to the key players in the practice for their team effort and hard work. Personal recognition can be very reinforcing, motivating and great for your practice morale.
Thank you Letter to Staff
Dear___________________,

By now, you probably know that I have been awarded the <City Name> Award for Doctors’ Choice Awards in <Category>. I’m writing to thank you for your hard work. Through your efforts and the contributions of the other team members whose work made receiving this award possible, I have been recognized for demonstrating excellence in health care quality through our improved performance in <category>.

I especially would like to thank you for your contributions in <Insert details on the individual staff member’s specific contribution here>. Your hard work has not gone unnoticed.

What’s more important than the award to me is that we have improved patient care. When we focus on providing the highest quality of care, patients’ lives are improved and may even be saved. On their behalf as well as my own, please know that your efforts to improve patient safety and care at <Practice name> are recognized and appreciated.

Sincerely,

Press Release

A sample press release is provided that can be personalized and submitted to your local media.
<Doctor Name> is the <city name> award winner for 2016 Doctors’ Choice Awards in <Category>
Doctors’ Choice Awards honors doctors with the highest scores for their exp
ertise and consistent professional excellence.

<Insert City, State (month dd, yyyy)><Doctor name> has been announced as one of the recipients of the Doctors’ Choice Awards in recognition of <his/her> making a difference to their communities by being top of their profession and continually raising the standards within their medical field. According to the Doctors’ Choice Awards, 9 out of 10 consumers say reviews influence the doctor they choose.

Doctors’ Choice Awards first developed the award in 2014 to recognize outstanding doctors based on impeccable practice credentials, outstanding leadership within the profession, and the quality and quantity of endorsements from their peers from around the country. They say that patients usually prefer to have a doctor whom even other doctors would go to see. Therefore, by enabling doctors to be recommended by other doctors, patients who choose a Doctor’s Choice doctor can rest assured that they are seeing a doctor who other doctors would choose too.

<Optional: Sample doctor quotes – feel free to include or alter either of these quotes, or leave them out altogether. You are also welcome to come up with your own quote and plug it in here if you choose.>

“I speak for my entire staff when I say we are honored to receive this award,” said Dr. ___ of ____. “While reviews from patients are always beneficial, receiving reviews from other experts in the same arena provide further knowledge and guidance for patients. Delivering quality care is a never-ending process of analyzing, testing and changing procedures. It is a process we look forward to continuing.”
Or
“My staff and I have worked long and hard to provide the best possible care for our patients. It is therefore a great honor to receive this award recognizing our commitment to our patients and our profession,” said Dr. ____ of _____. “Our work is still far from over as we will continue to take every step necessary to improve our patients’ lives through quality healthcare.”
Or
It is an honor to receive my winner badge from the Doctors’ Choice Awards. Just as I always enjoy hearing about my patients’ experiences, I also value the opinions of my peers. Hearing from other doctors in the area that they would recommend my services means I am doing something right. I look forward to hearing more from my peers and continuing to provide superior care for my patients,” said Dr. ____ of _____

The only <city name> Winner for the Doctors’ Choice Awards for 2016 is Dr. <Name>. Dr. <name> is an expert <small bio about the doctor>. In 2016, he/she received the most positive reviews from his fellow doctors in the Doctors’ Choice Awards for his work in <category>.

For more information on Doctors’ Choice Awards and to see a full list of this year’s winners, visit www.doctorschoiceawards.org.

###

Newsletter Article

A sample article about the awards program and your accomplishment may be appropriate for your practice newsletter. You may also submit the article to your local medical association and/or special interest groups.
Newsletter Article
<Doctor name> has been recognized as the <city name> award winner for 2016 Doctors’ Choice Awards in <Category>

<Doctor name> in <city name> has received the 2016 Doctors’ Choice Awards for receiving the most positive reviews from his fellow doctors in the Doctors’ Choice Awards for his work in <category>.

Presented by Doctors’ Choice Awards, the award honors doctors with the highest scores for their expertise and consistent professional excellence. <Doctor name> was one of 304 doctors to receive the 2016 award.

Doctors’ Choice Awards first developed the award in 2014 to recognize outstanding doctors based on impeccable practice credentials, outstanding leadership within the profession, and the quality and quantity of endorsements from their peers from around the country. They say that patients usually prefer to have a doctor whom even other doctors would go to see. Therefore, by enabling doctors to be recommended by other doctors, patients who choose a Doctor’s Choice doctor can rest assured that they are seeing a doctor who other doctors would choose too.

<Optional: Insert doctor quote about receiving the award.>

Dr. <name> is an expert <small bio about the doctor>. In 2016, he/she received the most positive reviews from his fellow doctors in the Doctors’ Choice Awards for his work in <category>.

For more information, contact <Contact person at your practice> at <Phone number> or <Email>.

AD Guidelines

If you decide to buy advertising space or time, please make use of these guidelines.
We have provided artwork of the Doctors’ Choice Awards winner badge in this file and the LOGO, if you should choose to run an ad for your practice. If you use this art, please make sure that it is reproduced faithfully.

Click here to download a high resolution PNG file of DCA LOGO

AD Points:

You may refer to all or select only a few of the copy points provided below when writing your ad.

  • The official name of the award is the “Doctors’ Choice Awards”
  • Doctors’ Choice Awards first developed the award in 2014 to recognize outstanding doctors based on impeccable practice credentials, outstanding leadership within the profession, and the quality and quantity of endorsements from their peers from around the country.
  • The Doctors’ Choice Awards platform allows doctors to rate and recommend the doctors they trust their own health to, as well as those they have worked with, mentored, studied under, or had other professional associations with. It allows patients to choose a quality physician with confidence.
  • The doctors who choose to join this program are confident in their expertise and solid professional reputation, so the nature of the platform attracts the best in the field. After joining, a doctor must meet the minimum number of reviews and quality rating before receiving a profile badge. The best doctor in each city, and each specialty, is named the local winner. From this pool of premier doctors, a national winner is chosen according to their quality and quantity of peer reviews.
  • A total of 9 doctors were recognized as national award winners and 304 doctors as city award winners.
AD Points

Suggested Talking Points

These talking points offer information about the Doctors’ Choice Awards and “special notes” to consider. These talking points may be helpful in speaking with both internal and external audiences about the awards program and your accomplishments.
  • Doctor’s Choice Awards has long been one of the most respected medical review and rating websites, with over 4,000 of the nation’s leading physicians participating. However, it is not just another review website. By design, it attracts the best of the best in various medical fields, and features those with the highest scores for their expertise and consistent professional excellence. The top doctor for each specialty is chosen as the national award winner.
  • Doctors’ Choice Awards first developed the award in 2014 to recognize outstanding doctors based on impeccable practice credentials, outstanding leadership within the profession, and the quality and quantity of endorsements from their peers from around the country.
  • The Doctors’ Choice Awards platform allows doctors to rate and recommend the doctors they trust their own health to, as well as those they have worked with, mentored, studied under, or had other professional associations with. It allows patients to choose a quality physician with confidence.
  • According to the Doctors’ Choice Awards, 9 out of 10 consumers say reviews influence the doctor they choose
    The doctors who choose to join this program are confident in their expertise and solid professional reputation, so the nature of the platform attracts the best in the field. After joining, a doctor must meet the minimum number of reviews and quality rating before receiving a profile badge. The best doctor in each city, and each specialty, is named the local winner. From this pool of premier doctors, a national winner is chosen according to their quality and quantity of peer reviews.
  • A total of 9 doctors were recognized as national award winners and 304 doctors as city award winners.

Suggested Social Media Content

Sample Social media messages that can be posted in Facebook, Twitter, G+, Linkedin etc.
First, join DCA’s Facebook, Twitter and G+ communities.

Facebook and G+:
Doctors’ Choice Awards just announced their 2016 Winners and it’s a great honour <Doctor name> has been recognized as the <city name> award winner for 2016 Doctors’ Choice Awards in <Category> . <DCA PROFILE LINK>

Twitter:
<Doctor name> has been recognized as the <city name> award winner for 2016 @Doctorsawards in <Category>. <DCA profile short URL>

Suggested Social Media Content
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