Word of mouth is one of the oldest and best forms of advertising. It is no less relevant than ever, but has become infinitely complex in the digital age. When looking for a great family doctor, people no longer settle for asking family and friends. They turn to internet directories and physician ratings websites, where they attempt to sift through hundreds of reviews written by people they don’t know. How can a prospective patient find the most credible, reliable doctor reviews? How can you ensure that people are seeing the right reviews about your practice? The answer is Doctors’ Choice Awards in Otolaryngology! Your participation in this prestigious program shows that you adhere to a higher standard, and have earned the respect and trust of your peers. It gives you the opportunity to gather reviews and testimonials from your colleagues, as well as other physicians you have treated as patients, or who are familiar with your work. Most importantly, it gives you the ideal way to highlight those influential reviews and instantly identify yourself as a doctor who is respected by other doctors.